Branding themselves as the UK’s first ‘quadruple play’ service provider, Virgin Media market their business around being able to provide broadband and cable television – as well as both landline and mobile telephone services – to households across the UK.
Many customers are won over by this all-inclusive strategy, with a large proportion of customers opting to use all 4 services offered by the company.
The company was formed after owner Richard Branson signed a deal to purchase NTL:Telewest in 2006, and merged existing brands (such as Virgin Mobile) under the Virgin Media umbrella.
Unlike Sky – who are reliant upon satellite dishes to provide customers with additional channels – Virgin Media provide their television services through their cable network. However, despite being able to offer both Sky Sports and BT Sport to subscribers, Virgin are still way behind Sky in terms of subscribers for their digital television division.
Much of their promotion is now based around their super-fast fibre-optic broadband business, which they boast is the fastest in the UK – something illustrated by getting 100 metre sprint world record holder Usain Bolt in their adverts. Despite this, many people have contacted Virgin Media to voice their dissatisfaction at download speeds they are experiencing, with their censorship of certain parts of the internet also being cause for complaint.