Founded in 1993 at the very start of the global mobile phone boom, T-Mobile has remained one of the UK’s leading network service providers.
Following the 2009 merger with Orange, T-Mobile has been marketed as “T-Mobile brought to you by EE”.
Concentrating almost solely on providing mobile coverage to customers despite diversification from many of its competitors (such as Vodafone, O2 and Orange), the T-Mobile brand is currently in the process of being phased out across Britain.
Originally starting out as One2One before a series of name changes, the merger with Orange created Everything Everywhere (now known as EE), a business with a market-leading 37% share of mobile business in the UK. Though originally intended to kill off the two original brand, both Orange and T-Mobile are branded and promoted separately at the 3G data market, while the parent EE brand centres on the emerging 4G market.
As is uniform in the industry, T-Mobile offer two very distinct forms of tariff for customers – Pay As You Go (PAYG) and contracted, pay monthly options. Though many people run into problems with T-Mobile’s PAYG services, it is through pay monthly contracts that most have the most trouble – with many complaining about exorbitant bills being demanded without warning of agreed text, call and data limits being breached.
