The UK’s leading provider of satellite television, Sky (operating in the UK under the trading name BSkyB) have grown enormously since they began in 1990.
Now providing broadband internet and telephone services to sit alongside their subscription TV packages, at last count they had over 10 million customers across the UK – a figure that continues to rise, despite stiff competition from Virgin Media, BT and Freeview.
One of the main ways in which the company continues to grow is through diversifying – though their original key selling point was Sky Sports (and the televised Premier League football that came with it), they are constantly trying to add more value to their services in order to draw in new business.
The Sky Atlantic channel, Sky+ HD boxes and their new television on demand services are now among the top reasons that people sign up with the company.
Although they have also tried to aggressively market their Sky 3D products, lack of consumer uptake for the necessary television sets has meant that this strategy has had little success.
As they’ve reached saturation point in the market at the turn of the decade, Sky successfully began enter other markets with new services – Sky Talk (their landline telephone offering) and Sky Broadband (launched in 2013) both proving popular with customers.
Despite their on-going popularity among the British public, Sky still remains one of the most complained about businesses in the UK – with billing disputes, installation issues and slow broadband speeds being some of the most common problems experienced by customers.