Founded in 1991, See Tickets has been a dominant force in the ticketing industry since it was rebranded at the turn of the millennium.
Having the rights to sell bookings for music, sport and theatre events, it has been argued that See Tickets are the largest business of their kind in the UK – with over 10 million tickets sold through the company each year. While making most of their money through arena tours and large festivals, the company also have a broad range of smaller scale and independent performances available for sale.
Competing mainly with Ticketmaster, See Tickets have a number of subsidiaries that are equally recognisable to aspects of the British public – GigsAndTours.com, their online concert booking portal, perhaps being the largest.
Through holding exclusive rights to sell tickets to certain events, See Tickets have earned a stranglehold on key portions of the market – the company’s website is the only way to purchase Glastonbury festival passes (dealing with 137,000 transactions in less than an hour and thirty minutes), while major sporting events such as the Carl Froch v George Groves boxing match only had tickets available for sale through See Tickets vendors.
In addition to selling tickets direct to the public, See Tickets also provide logistics for other companies to run unique operations themselves – Manchester City, West Ham and Fulham football clubs are among the many businesses that use the company’s infrastructure for their own bookings portals.