Although not a brand recognised across the UK, Power NI (Power Northern Ireland) is the largest regional energy provider in Britain.
Operating entirely in Northern Ireland, the business is currently estimated to have 800,000 customers across both their house and business arms – which makes them the largest business in the industry for the area, outperforming EDF Energy, Npower and other “Big Six” rivals locally.
Formerly the customer-facing branch of Northern Ireland Electricity (NIE) and once known as NIE Supply, the business has since been separate from other operations and is now run as a stand-alone entity. Now a subsidiary of Viridian, an energy supplier that covers both Northern Ireland and Eire, Power NI is run alongside the smaller Energia brand and the parent company’s environmentally friendly company, Viridian Power & Energy.
Given the needs of customers in Northern Ireland, Power NI are unique among major suppliers in providing tariffs exclusively for farms, with each customer being assigned a unique Farm Energy Manager to provide personal service and advice – a feature which has proved to be enormously popular.
Power NI have retained brand loyalty in the face of stiff opposition through a number of different methods, including the provision of grants to make homes more energy efficient, discounts for direct debit customers and services specifically aimed at the elderly. Despite initial plans around the turn of the millennium to push the Power NI brand overseas, the business are yet to make moves into the wider UK market.