Launching as Everything Everywhere in 2010 before quickly being renamed, EE was created as a result of the merger of Orange and T-Mobile’s UK operations.
Due to the large customer-base already in place at those two brands, EE is currently rated as the most powerful mobile telecoms company in Britain with an estimated 28 million customers.
Formed in order to deal with the demands that the formation of the 4G data network was to put on both companies, EE was initially supposed to be the brand for all operation of the business – however, the ensuring popularity of the Orange and T-Mobile names has ensured that both are still used to advertised their own independent 3G network operations.
EE is much like main competitors O2 and Vodafone in that they mainly offer two types of tariff to customers – Pay As You Go (PAYG) and pay-monthly options. Most consumers are now signed up to a contract with the company, thanks to the increased cost of handsets (that can be offset in a monthly contract) and higher mobile data demands from consumers (with allowances for data generally higher on monthly tariffs).
Ofcom reports suggest that EE the subsidiary companies it owns are the most complained about telecoms businesses in the UK. It has been suggested this is due to tactics that have left customers aggrieved, such as mid-contract price increases and refusal to legally end contracts. More recently, a network outage – blamed on ‘gremlins in the system’ left many EE customers without coverage for a number of days.