Aviva – the merger of Norwich Union and CGU

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Formerly known as Norwich Union, Aviva has its roots dating back to 1696 – though officially it was only formally founded in 2000 as a result of merger between Norwich Union and CGU.

Now regarded as the sixth largest insurance company in the world, Aviva is currently responsible for the policies of 43 million customers around the globe – with a huge chunk of those based in the UK.

Despite origins in the West Country, Aviva currently has its head offices in St. Helens Tower, London, and is estimated to draw in around £2 billion of income each year. Life insurance remains their most popular product and the biggest source of revenue, though the company is also a major player in the home and car cover markets.

In addition to their extensive range of insurance policies, Aviva are also one of Britain’s leading private pension providers, while also offering personal savings and wealth management products. However, due to the highly competitive nature of these industries, this remains a small aspect of their core business.

The company is marketed largely in relation to sports, having been the main sponsor of both the rugby union English Premiership and Norwich City FC. In recent years, Paul Whitehouse has been the main character in their television advertisements, playing a variety of roles in order to showcase different Aviva products.