Known for their innovation and creativity, Apple have remained one of the most popular brands in consumer electronics despite various controversies in recent years.
Best known for their iPod, iPhone, iPad and Macbook ranges of products, the intuitive design of their software originally made the business much loved within the creative sector – however, since the turn of the millennium, this has blossomed into a mainstream appreciation.
Although figurehead Steve Jobs has now sadly passed away following a long battle with cancer, the company still keeps rumbling on as one of the world’s great technology powerhouses.
One major advantage they have over competitor Microsoft is their branding, with Apple stores a familiar sight on most high streets and their Genius Bar one of the most recognisable customer services departments in the world.
Thanks to their continued growth, Apple is frequently assessed as the most valuable company on the stock market – with the last estimate putting their worth at around $500 billion dollars. However, some have criticised their use of production line factories in China, and the working conditions that those who are making their products are forced to endure. However, those who own stock in the company would argue that Apple are not breaking any laws, and are doing so in order to maximise profits and keep their own costs low.
Originally starting out in the home computer market with their Apple Macintosh range, the company now has products in pretty much every sector of the computer market – with their Apple Store (known as the App Store), iTunes Store and Newstand products some of the most well-known. Indeed, this is one of the main ways they have kept head of competitor Samsung, despite the South Korean company slowly chipping away at Apple’s smartphone and tablet market share through their Samsung Galaxy products.